How to Protect Customer Data Privacy in Digital Marketing?
How to Protect Customer Data Privacy in Digital Marketing?
becoming more and more conscious of the information they disclose on a daily basis. Nowadays, almost all consumers desire greater privacy and want to know what information they give, who they share it with, and how it will be used. Marketers and decision-makers are now left wondering how to match consumer needs without compromising the availability of consumer data. Consumers have a right to data privacy, which gives them the information about how third parties will use their personal data. This includes legal obligations to prevent the misuse or improper handling of data, as well as consent and notice requirements. It calls for policies and procedures that assure the following: • Legal and moral data gathering; • Data collection and sharing with third parties; • Regulations and restrictions for the processing of
What Is Data Privacy in the Digital Marketing World?
The rise of the digital word has made it easier for businesses and consumers to interact. This is why people are concerned about data privacy and the access companies have to their information. Personal and financial details are some of the information that should not be disclosed. While their details help marketers create more personalized opinions about them, consumers are now more concerned that their information is being violated.
Information / Data includes, but is not limited to:
Name, address, phone number, email address, birthday, IP address, Aadhar card number, bank account number, debit or credit card information, and UPI IDs are just a few examples of the information that can be provided.
The Changing Scenario in Consumer Privacy
Companies have recently made significant moves to restrict access to customer data:
• Apple limited tracking on iPhones in 2021, making a significant move.
• Tracking cookies are now automatically blocked by Firefox.
• In response to privacy concerns, Google released a new version of Google Analytics.
Around 97 percent of firms aim to raise their spending on safeguarding customer data as a result of the legal and cultural change towards data privacy that has already begun to affect them.
Why is Data Privacy Important for Marketers Today?
Protection of Customer Data Digital marketing and privacy Marketing teams have been hard-hit by all these shifts in recent years. It makes sense why, given that a marketer’s ability to quickly gather and analyse consumer insights is negatively impacted by this growing emphasis on privacy. Many marketers worry that these privacy rules and regulations will have a negative effect on their analytics. However, choosing to disregard these privacy issues could harm their brand value.
How you can protect customer data privacy?
Companies can follow these simple steps to protect their customers’ personal data.
• Update yourself about governing laws.
• Practice transparency always.
• Allow them to choose whether they want to share data or not.
• Reinforce your website’s data against data hacks.
• Collect data responsibly
• Less selling of data to third-parties